Digital Transformation in Pharma: How GEO Is Reshaping the Entire Organization
How GEO and AI search will transform marketing, medical affairs, MLR, regulatory, legal, and IT in pharma — and what each function must do now.
Why Getting Found by AI Is a Marketing Problem, Not a Technical One — and Why Pharma Must Lead It
Generative Engine Optimization in pharma isn’t a technical fix — it’s a brand and medical affairs discipline. Learn what drives AI citations, who should own GEO, and how to act.
The Pharma AI Search Visibility Audit: how to track LLM presence (when rank trackers don’t)
Search Console won’t give you a clean “AI Overviews” report. Yet your content can still shape AI answers and lose clicks without your rankings moving. This post lays out a pharma-safe audit you can run monthly: build a query set by audience (public vs HCP), capture where AI answers appear, track whether you’re cited, score visibility vs risk, and fix pages so they’re easier to quote accurately, without drifting into promotion.