Pharma marketing

AI Search: How Pharma Marketers Should Measure Impact Today A few years ago, most pharma digital dashboards looked more or less the same: unique users, sessions, pageviews, time on site, bounce rate, CTR, cost per click, reach. If numbers went up, we felt safe. It was comforting. Color-coded. And just misleading enough to survive several…

If pharma marketers are paid to promote brands, why invest in unbranded content? Because HCP journeys no longer start with messaging. They start with questions. In a search- and AI-driven world, unbranded content shapes understanding, builds trust, and prepares the ground where brand engagement can actually work.