Caregiver Queries: The Overlooked Half of Patient-Side AI Search
Caregivers now drive a distinct, growing share of patient-side AI health search. Here’s why pharma GEO strategies overlook them — and how to fix it.
How ChatGPT, Claude, and Google AI Overviews Select Sources in Pharma GEO
This article compares how ChatGPT, Claude, and AI overviews actually selects sources, and builds every recommendation around the rules that already govern pharma promotion.
Global GEO vs Local AI Search in Pharma: Why Global Content Doesn’t Guarantee Local AI Citations
Global GEO makes a pharma brand citable — it doesn’t guarantee AI gets the local answer right. Here’s why, with the evidence.