E-E-A-T in Pharma: Expertise and HCP Content Visibility
In a world where Google and AI assistants answer medical questions directly, aligning with E-E-A-T is no longer optional. With over half of health searches now resolved inside AI summaries, only content that clearly demonstrates expertise has a chance to surface. In pharma, that means medically grounded, expert-reviewed content that earns trust before it ever earns visibility.